(913)228-8000 McLean Public Relations Jill D. Ryan
(415)513-8800
Elastic Reality, Inc.
Technical Information
Perry Kivolowitz
(608)273-6585
NewTek, Inc. Announces Agreement with Elastic Reality
"HIIP" Host Independent Imaging Protocol will be included with
LightWave 3D Multi-Platform and Video Toaster System 4.0
March 18, 1995 Topeka, KS--NewTek, Inc today announced that they have licensed the Host Independent Imaging Protocol (HIIP) from Elastic Reality, Inc. for inclusion in NewTek's Emmy award winning Video Toaster and LightWave 3D products. As a result of this license, Video Toaster and LightWave 3D users will have seamless connectivity to the most important image file formats in the film, television and multimedia industries.
HIIP is a single unified programmer's library which hides from view all of the complexities associated with supporting a large number of image file formats across multiple computer platforms.
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Users of LightWave 3D and Video Toaster System 4.0 will benefit from HIIP's automatic file format detection which frees users from having to remember an image's format or having to adhere to a rigid file naming convention. HIIP's flexible sizing and color space conversion capabilities give NewTek customers the creative freedom to be able to always use the right image for any desired purpose.
"Being available for the Silicon Graphics, Windows, Macintosh and Amiga platforms, HIIP provides a universal link between the growing number of platforms supported by LightWave 3D" said Arnie Cachelin, Director of the LightWave Plug-In group. "There was a natural fit.... Elastic Reality's HIIP code had all the right handles to easily plug in to LightWave's open architecture." continued Cachelin.
HIIP's inclusion in the Toaster System 4.0 software allows Switcher, ToasterPaint and ToasterCG to make use of images in more than 20 formats including: JPEG, PICT, Alias, Wavefront, Targa, SGI, TIF and Cineon.
NewTek will be demonstrating LightWave 3D, Video Toaster System 4.0 along with HIIP technology at the National Association of Broadcasters Convention, April 10-13 in the Las Vegas Convention Center Booth #15171 and in the Video Toaster User Pavilion in the Multimedia hall.
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Elastic Reality Inc., recently merged with Avid Technology, Inc., is best known for its namesake product, the multiple-award winning Elastic Reality special effects system. Widely adopted among high-end post-production users, Elastic Reality special effects have been featured in such recent productions as Forrest Gump, Stargate, Star Trek: Generations, and Tank Girl. Elastic Reality will be showing their complete line of imaging solutions for the Silicon Graphics, Windows and Macintosh platforms in the Multimedia hall at the NAB '95 convention in Booth 1220.
For more information contact NewTek, Inc. customer service at 1-800-847-6111 or Elastic Reality at (608)273-6585.